The We Don’t Buy It campaign was a component of the REACH project, funded by the European Commission to raise awareness of trafficking as a form of violence against women and girls.
We Don’t Buy It targeted men and boys nationwide, asking them to take a stand against prostitution and sex trafficking. Most men have never bought sex or paid for sex and this campaign aimed to challenge myths surrounding prostitution and the justifications made by those who do. It advocated for men and boys to speak up and take a zero tolerance approach to prostitution.
Read more about the We Don’t Buy It Campaign here.